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https://support.microsoft.com/en-us/windows/protect-your-pc-from-potentially-unwanted...

Potentially unwanted applications (PUA) are a category of software that can cause your machine to run slowly, display unexpected ads, or at worst, install other software which may be more harmful or annoying. Windows Security has reputation-based protection that can help protect your PC from potentially unwanted applications.

https://docs.microsoft.com/en-us/microsoft-365/security/defender-endpoint/detect-block...

Potentially unwanted applications (PUA) are not considered viruses, malware, or other types of threats, but they might perform actions on endpoints which adversely affect endpoint performance or use. PUA can also refer to an application that has a poor reputation, as assessed by Microsoft Defender for Endpoint, due to certain kinds of undesirable behavior.

https://docs.microsoft.com/en-us/deployedge/microsoft-edge-potentially-unwanted-apps

Potentially unwanted applications aren't considered to be viruses or malware, but these apps might perform actions on endpoints that adversely affect endpoint performance or use. For example, Evasion software actively tries to evade detection by security products. This kind of software can increase the risk of your network being infected with actual malware.

https://docs.microsoft.com/en-us/windows/security/threat-protection/intelligence/criteria

Potentially unwanted application (PUA) Microsoft aims to provide a delightful and productive Windows experience by working to ensure you're safe and in control of your devices. Microsoft helps protect you from potential threats by identifying and analyzing software and online content.