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https://dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm

Customer experience management, often called CXM or CEM, is a system of marketing strategies and technologies that focus on customer engagement, satisfaction, and experience. CXM is an approach to relationships with customers that goes beyond just marketing tools and software—with the goal of achieving a digital transformation that truly puts ...

https://cloudblogs.microsoft.com/.../defining-customer-experience-and-customer-engagement

Customer experience (also known as CX) is how customers perceive their interactions with your company. The first half of the definition focuses on perception, where the experience is positive, useful, and enjoyable. The second half focuses on the exchange, the two-way interaction with the brand. CX is the customer’s emotional, physical, and ...

https://www.microsoft.com/en-us/industry/telecommunications/transform-customer-experiences

Microsoft Dynamics 365 Customer Insights. Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Learn more. Microsoft Dynamics 365 Customer Service.

https://www.microsoft.com/.../capital-markets/deliver-differentiated-client-experiences

Making every customer experience legendary. To deepen customer relationships, TD’s digital experience team is leveraging the company’s investment in Microsoft Azure. With critical CRM data in the cloud for the first time, Geojit continued normal operations during the COVID-19 crisis. Learn how Kotak Mahindra Bank uses email bot services to ...