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https://docs.microsoft.com/en-us/windows/configuration/wcd/wcd-personalization

DeployDesktopImage. Deploy a .jpg, .jpeg, or .png image to the device to be used as a desktop image. If you have a local file and want to embed it into the package being deployed, you configure this setting and DesktopImageUrl.. When using DeployDesktopImage and [DeployLockScreenImageFile](#deploylockscreenimage, the file names need to be different. ...

https://support.microsoft.com/en-us/windows/personalize-your-pc-6104282d-29b0-4113-23f...

WINDOWS THEMES A theme is a combination of pictures, colors, and sounds for personalizing your PC. The latest versions of Windows include many exciting desktop personalization features, such as panoramic themes that extend across two side-by-side monitors, and the ability to have your theme appear on your Start screen.

https://about.ads.microsoft.com/en-us/blog/post/may-2020/personalization-privacy-and...

Personalization can be a powerful marketing tool and enhance the customer experience. But using your customers’ personal data to personalize every aspect of the customer experience simply because it’s possible is both inefficient and ineffective. Too much personalization can seem intrusive and even creepy, leaving customers feeling as if ...

https://docs.microsoft.com/en-us/windows/client-management/mdm/personalization-csp

The Personalization CSP can set the lock screen and desktop background images. Setting these policies also prevents the user from changing the image. You can also use the Personalization settings in a provisioning package.